Advertising Builds Loyalty
Coca-Cola, born in Atlanta at the end of the nineteenth century, owes a great deal of its success as a soda to the power of advertising. In 1985 the company, then called Coke, changed the soda's formula for the first time…
Coca-Cola, born in Atlanta at the end of the nineteenth century, owes a great deal of its success as a soda to the power of advertising. In 1985 the company, then called Coke, changed the soda's formula for the first time…