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In 1906 the Boston seed firm W. W. Rawson moved into its new building with four floors at 5 Union Street in the downtown area.
The company had by that time enjoyed years of business in the seed industry which began for them in 1884.
What impresed me in reading about their new home office was that the Rawson Company included an area for reading garden books and magazines on the first floor store-front where people walked in off the street to purchase seeds.
Rawson wanted to keep his customers familar with what was happening in the world of gardening.
An article about the company in the trade journal called The Florists’ Exchange of 1906 said, “The new store is unique in its arrangements with a nice waiting room where customers may enjoy the privileges of an extensive horticultural library.”
Like the owners of many other nineteenth century seed companies and nurseries, Rawson saw his role as an educator.
He wanted to make sure people continued to learn about gardening.
For that purpose where else would they go but to the experts, those who wrote the garden catalogs, garden books, and garden magazines? The authors of many such publications also owned seed companies and nurseries, like Andrew Jackson Downing, James Vick, Peter Henderson, Thomas Meehan, and Robert Buist.