The genius behind the lawn at Chatsworth was Capability Brown (1716-1783). In the course of…
Newest Nineteenth Century Art Form Chromolithography Appeared also in Garden Advertising
With the rise of the steam-powered printing press after 1850, more books, magazines, and newspapers became available.
Mass education in America also increased the need for more publications.
Chromolithography as an art form soon caught on in the advertizing industry. Seed company and nursery owners also included chromos in the catalog to feature certain plants in this new form of colored image within its pages. Customers loved it.

The illustration would sell the seed or plant more quickly than any words could.
Meehan was right.
By the end of the century seed and nursery catalogs could boast of the latest colored plate to demonstrate how current the company was in its marketing.
Meehan wrote in that same 1881 issues of GM: “It is of course costly to take a page of advertising in the shape of a colored plate, but we are sure that Mr. Stone’s advertisement will pay him.”
As is the case with the growth of social media today, a new media form emerged at that time, unlike any other before it: photography.
By the early twentieth century photography would replace chromolithography .
But when chromos were popular, they were the sensation of advertising for any product, including what new seed or plant you needed to have for the garden.
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