I love to read old garden magazines. You learn a lot about the growth of…
Garden advertising creates sameness everywhere.
In search of annuals for my garden I recently visited a couple of box stores in the area.
Of course there were many plants to choose from, but they were the same plants in both places. It is as if to have a garden means we all need to include the same plants.
Fashion and style have always influenced the way we garden.
Certain plants seem to be more acceptable than others.
We know what they are by the advertising about plants for the summer landscape that is going on right now in print, social media, and the many advertising channels.
Communication scholar Hugh Dalziel Duncan said, “In America, cars, clothes, and houses are high communicable symbols of power because they are designed, advertised, and distributed as mass symbols.”
He said “Colors of the exterior included yellows, browns, and greens to show off the house. Gone were the Colonial days of the bare essentials in house design. Now the shift appeared in what could display the wealth of the homeowner. Colorful houses and gardens contributed to that sense of social status. Nature had been smoothed and decorated as assiduously as walls and paneling inside the house.”
When you see advertising about plants, you tend to see the same plants and garden design from the media.
It should be no surprise that the same garden appears from coast to coast.
The media dictate garden fashion and style, and thus link the garden to social status.
Why is it so difficult to choose different plants?
A big reason may be that most people do not know any plants other than the ones heavily advertised.