Certain plants just have a bigger following than others. Perhpas it's shape, color, blossom time…
I remember the high doors of the old men’s clothier Louis of Boston on Berkeley Street, at the corner of Boylston, an exclusive store in a building dating to 1863.
Now the building has become the new home for RH, the current name of Restoration Hardware. RH used to have a home on Newbury Street. I visited that store a few times.
The Boston Globe ran a story this week about the new RH. The title of the story was “Fantasy in Furniture.” The subtitle read: “In its opulent new Back Bay setting, RH sells dreams along with doorknobs.”
The title on the next page for the conclusion of the article read: “RH sells fantasy along with furniture.”
Here is a new store selling home furnishings but also hopes and dreams.
That is how marketing works.
The product opens a world of dreams for the consumer.
Late nineteenth century garden marketers also sold American gardeners a dream.
They could have a garden like the one on the cover of the seed catalog.
We’ve been believers ever since, in search of that dream garden.