I continue to read the great book English Garden Eccentrics. The main idea is that…
Images in advertising sell, especially images that are current and fashionable.
We have known this since the mass circulation of ads in the second half of the nineteenth century. Whether medicinal beverages, soap, oatmeal, or garden seeds, how the company pictured the product made a statement.
The Ohio seed company Storrs and Harrison included in its catalog cover of 1898 an
image of a lawn with a carpet bed. [above]
Thus the company sold the lawn and idea of the carpet bed as well with their seeds.
Carpet beds became an important garden fashion during England’s Victorian period.
Like all garden advertising of that time, the product needed to be connected with a style of gardening that would attract a homeowner.