The lawn is a gift of the English garden tradition from the eighteenth century. Early…
We gardeners like to think we are original in planning a garden space.
In a media environment that is not possible because we become surrounded by media messages in advertising and editorial content in so many outlets.
Since the 1890s the media influence our ideas about gardening.
At the end of the nineteenth century people wanted standardized products that came from the nation’s factories, whether clothing, shoes, or food. Even seed company and nursery owners illustrated their large operations in a chromolithograph included in the pages of the catalog. A customer could then see the trial fields, the building which made boxes for the company’s many orders, and, of course, the multi-storied structure that served as the seed company or nursery headquarters.
People didn’t want just any oat meal. They wanted Quaker Oats.
And they got that, and lots of other standardized products.
People also wanted a garden like the one illustrated in the garden catalog, which spread across the country in the millions from the many seed companies and nurseries, operating as the modern business they had become.
The Philadelphia seedsman Robert Buist might have felt a glimpse of the power of the media when he wrote in 1857: “Nurserymen have to cater for the wants of their customers, and they wish everything that receives a newspaper puff, however indifferent in quality–so that we go on increasing in all sorts of varieties.”