Nineteenth Century Commercial Botanical Artist: Dellon Marcus Dewey

To sell seeds and plants in the nineteenth century the garden industry had to rely on botanical art to persaude a customer.

The commercial botanical artist like Dellon Marcus Dewey (1819-1889) provided colorful illustrations for the plant sales person.

When the customer saw the image of beautiful flowers or shrubs in the plant peddler’s book of illustrations, it was just a matter of time before he (or possibly she) decided to purchase.

Nineteenth Century Rochester, NY

Rochester, New York had received the name ‘Flower City’ in the mid nineteenth century because of its number of garden companies that sold seeds and plants.

The botanical artist played a key role in selling them.

Rochester’s D. M. Dewey was one such artist.

Historian and librarian Karl Kabelac wrote an article for the University of Rochester Library Bulletin called “Nineteeth Century Rochester Fruit and Flower Plates.”

Kabelac writes “His [Dewey’s] premises in the Reynolds Arcade [in downtown Rochester] were spacious and convenient.

“Here not less than thirty artists and others are employed in making drawings, paintings, etchings, photographs, etc.

“And in reproducing the same either for the trade regularly, or to fill special orders from Nurserymen or Horticultural Societies.”

Dewey had already painted 275 plates by 1859, when he began his own business.

Twenty years later he offered over 2300 plates including this pear. [below]

Dewey plate 1860. Courtesy of U of Rochester

Dewey’s Book

In 1872 Dewey published a book of his botanical art work with the title: The Nurseryman’s Pocket Specimen Book, Colored from Nature. Fruits, Flowers, Ornamental Trees, Shrubs, Roses, etc.

Cultural historian Charles Van Ravenswaay in his book about the art work of Joseph Prestele Drawn from Nature praised Dewey.

Van Ravenswaay wrote, “Dewey used several different techniques, including his distinctive hand-painted work, to produce a popular art of more than average quality.

“This tireless man with his fertile, inventive mind, exploited to its full potential the nurseryman’s plate business and dominated it throughout its best years.”

Dewey proved to be an extraordinary artist who helped people see the potential of improving the home landscape with just the right plant.

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