Seed business Archives - American Gardening

Victorian Garden Catalogs Sold Ideal Landscape

May 15, 2017 by admin Leave a Comment

Victorian garden catalogs sold ideal landscape.

The nineteenth century seed and nursery industries advertised their seeds and plants to an emerging group of middle class homeowners through catalog essays and images of an ideal garden and landscape.

The publications sold the dream of a home landscape that included a lawn, trees, and shrubs. They promised a setting the homeowner would enjoy by simply purchasing the necessary seeds and plants.

The link between the family and the role of the home landscape also emerged as a popular theme in books for home plans as well as contemporary literature like The Mother’s Magazine and Family Circle.

The Mother’s Magazine included a short story called “Strangers and Pilgrims” in its issue of January 1875. The author Mrs. J. E. McConaughy wrote, “Many a bright evening did the family spend over the plan of the new house, perfecting all its details. When it was finished, and the last bright carpet laid, the furniture all in its place, and the beautiful lawn in perfect order, the family moved into it. At last they were home.”

In his 1878 garden magazine Vick’s Illustrated Monthly Rochester, New York seedsman James Vick (1818-1882) included an image of the ideal home with a before [above] and after [below] look in what he called “Thistles and Roses.” The landscape transformed after purchasing seeds and plants shown brightly in its manicured lawn and those necessary plantings around the home.

Notice in the second image [below] a woman stood on the front lawn. The home was her domain where her good taste in the landscape provided the proper setting to raise a family.

The seed and nursery industry catalogs used themes like home and family to promote a Victorian landscape with a lawn, trees, shrubs, vines, and flower beds of annuals, reflecting what was in style with English garden design at that time.

Vick’s two illustrations tell the story.

One can only imagine the Victorian homeowner thinking words like “I too could have this beautiful landscape.”

Filed Under: Advertising, English Style, Seed business, Victorian

Verbena Essential Victorian Flower

April 27, 2017 by admin Leave a Comment

Verbena essential Victorian flower.

What is good about annuals is that they continue to bloom until the Fall, or even til the first frost.

Rochester, New York seedsman James Vick (1818-1882) defined them as “those plants that live but one season.”

In the nineteenth century when colorful flowers became an essential in every garden, the verbena rose to become an important addition to the garden. Vick called it “one of the most showy and valuable plants of the garden.”

English horticulturist David Stuart wrote in his book The Plants that Shaped our Gardens, “The verbena was acknowledged, even by contemporaries, as central to the whole bedding movement.”

Bedding meant a design on the lawn, often a diamond, a circle, or a half-moon. Flowers and plants with colorful leaves made up the design. Weekly trimming and weeding followed for the season.

Vick, in an article called “Bedding Plants” wrote in his magazine Vick’s Illustrated Monthly in November, 1881: “The term, bedding plants, has long been in use, and is applied to all those tender plants that, preserved through the winter under glass, are there propagated and raised, and finally planted in beds in the spring to serve for the decoration of the garden for one season. Such plants are Geraniums, Heliotropes, Verbenas, Lantanas, and a multitude of other flowering plants.”

Today verbenas continue to be an important summer flower for the garden.

The plant grower Proven Winners offers a hybrid variety of verbena called dark blue superbena. [below]

Proven Winners dark blue superbena variety of verbena.

Though today we may not include carpet bedding in the landscape because of its high maintenance, in Victorian times bedding always depended on a well-trimmed lawn.

Vick offered a bit of caution to his readers about the lawn. He wrote,”This style of gardening [bedding] is admissible only with grounds kept in elegant condition; otherwise it would be like jewels in a swine’s snout.”

Even though we do not cultivate carpet bedding, we can still enjoy the Victorian summer flower called the verbena.

Filed Under: Annuals, English Style, Garden fashion, Garden style, Lawn, Nursery business, Seed business

Lawn Mower Became Essential Nineteenth Century Garden Tool

April 20, 2017 by admin Leave a Comment

Lawn mower became essential nineteenth century garden tool.

The lawn continues to be important to many homeowners.

The ‘modern’ design of the English garden, as it was called in the early eighteenth century, included a lawn.

The house was to appear as if “in a sea of green.”

The gardeners during this period used a scythe to cut the grass. Eventually the lawn mower appeared on the market, first in England, then by 1850 in America.

Rochester, New York seedsman James Vick (1818-1882) sold lawn mowers in his seed catalog.

Vick wrote in his company catalog of 1875, “Lawn mowers are now a necessity. As a general rule, we may say there can be no good lawn without this useful machine. Not one in ten thousand can use a scythe with sufficient skill to secure a good lawn.”

Buckeye Lawnmower ad

Vick recommended a lawn mower called the “Charter Oak”. He said, “Its workmanship, and the principles upon which it is constructed, we are disposed to think it is one of the best, if not the best Lawn Mower ever introduced.”

In an ad the manufacturer wrote these words about the ‘Charter Oak’ mower, “The machine is light and easily operated, beautifully and mechanically made and finished, leaving no essential point overlooked; has a three blade solid revolving cutter, preventing any appearance of ribbing on the finest English grass lawn.”

By the end of the nineteenth century the Buckeye lawn mower appeared on the market. [left]

The illustration seems to say “It is so easy to use, even a child could mow the lawn.”

Whatever a homeowner used was not as important as the goal of keeping the lawn in the home landscape trimmed.

Thus the American home owner could boast of a lawn in the long tradition of the English garden.

Filed Under: History of English garden style, Lawn, Seed business

Conflicting Eighteenth Century Lawn Advice

April 6, 2017 by admin Leave a Comment

Conflicting eighteenth century lawn advice.

It is spring and that mean’s it’s time to look at your grass and figure out what level of maintenance it needs after the winter.

The lawn played an essential role in the landscape design of mid eighteenth century English landscape gardener Lancelot Capability Brown (1716-1783).

By the end of the century another landscape gardener, Humphry Repton (1752-1818), looked at the lawn a bit differently.

The eighteenth century witnessed conflicting advice on the spot where the lawn begins in the landscape.

In his book The English Garden Edward Hyams, writes, “It was Brown’s rules to bring the lawns or at all events grass which might be rather meadow than lawn, right up to the house itself so that the house stood in a sea of grass and the first incidents in the landscape were at some distance.”

Then he writes about Repton’s idea of the lawn. Hyams says, “Instead of bringing the grass up to the house, Repton designed terraces, often with balustrades of stone piers or with urns carrying flowers, to link the house to the garden or park.”

Though both encouraged the lawn, it seemed more an issue of how close the lawn came to the house.

As happens in style and fashion, the Repton view continued into the nineteenth century and terraces became an integral part of the house architecture.

The lawn would come right up to the balustrades.

By the end of the nineteenth century seed company owners usually encouraged lawns. It was not a question of how close to the house, just as long as there was a lawn.

Rochester, New York seedsman James Vick wrote in his seed catalog of 1872, “The space in front of the house, and generally the sides exposed to view from the street, should be in grass. No arrangement of beds, or borders of box, or anything else, will look so neat and tasteful as a well kept piece of grass.”

The lawn by then had become an integral part of residential landscape design, which across America followed the English garden tradition.

In his 1873 company catalog Vick wrote, “A place can never look well unless the lawn and walks are in perfect order.”

By that time the differing views of the lawn from the eighteenth century were long forgotten.

Filed Under: English garden design, English Style, Garden fashion, Garden style, Lawn, Seed business

Top Ten Cottage Garden Flowers Include Hollyhock

March 16, 2017 by admin 3 Comments

Top ten cottage garden flowers include hollyhock.

Recently the magazine The English Garden posted online an article entitled “Top Ten Flowers for a Cottage Garden.”

Since I am interested in cottage gardens, I had to have a look at the article.

Of the group of flowers mentioned in the article I discovered that I grow about half of them in my garden.

The list of ten includes the hollyhock. [below]

Hollyhock [Courtesy of The English Garden article]

I am not surprised at that choice since it is a popular flower, showy, and easy to grow.

Easy for everybody that is but me.

I have tried to grow it many times, but without success. It could be that I have too much shade in my garden.

The hollyhock has a long history, and is not native to Europe or America.

The Latin name for the plant is Alcea rosea, but sometimes the name Althaea rosea may appear.

Nineteenth century Rochester, New York seedsman James Vick (1818-1882) preferred Althaea.

Vick wrote in his magazine Vick’s Illustrated Monthly in 1878, “The true name of the Hollyhock is Althaea Rosea, and it is supposed to be a native of China, from which country it was introduced into Europe three hundred years ago [1578]. In regard to its origin, however, there seems to be some doubt, some authors claiming Syria as its native land, which an old work on Gardening, in our possession, published a hundred and fifty years since, calls it the Egyptian Hollyhock.”

Horticulturist Noel Kingsbury connects this flower to the cottage garden. In his new book Garden Flora: The Nature and Cultural History of the Plants in Your Garden he writes, “”These are short-lived non-clonal pioneer plants, as can be appreciated by the alacrity with which the cottage garden hollyhock grows in paving.”

He too recognizes the hollyhock’s ideal fit for a cottage garden.

He writes, “By the 18th century the hollyhock had become a cottage garden plant across Europe.”

Filed Under: Annuals, English garden design, English Style, Nursery business, Seed business

National Garden Bureau Honors Pansy

February 2, 2017 by admin Leave a Comment

National Garden Bureau honors pansy.

Who doesn’t like the pansy?

The National Garden Bureau loves it so much that it just declared 2017 the Year of the Pansy.

This tiny plant has a long history in our gardens. It became popular in the Victorian era of the nineteenth century.

Until then most people considered it a weed.

Today pansies are a hybrid plant cultivated from wildflowers in Europe and western Asia. Much of the collection and cultivation of pansies can be attributed to horticulturists in the UK and Europe more than two hundred years ago.

Nineteenth century Rochester, New York seedsman James Vick (1818-1882) often wrote about the pansy, and also received letters about this flower from his customers.

He wrote, “The Pansy is a popular flower with both florists and amateurs, giving abundance of bloom until after severe frosts, enduring our hard winters with safety, and greeting us in the earliest spring with a profusion of bright blossoms.”

It was the smiley face on this plant that Vick and his customers loved.

Pansy ‘Delta Premium Marina’ [Thanks to the National Garden Bureau]

Garden pansies (Viola x wittrockiana) are a mixture of several species, including Viola tricolor. Oftentimes the names “pansy”, “viola”, and “violet” are interchangeable.

The American Violet Society classifies modern pansies as having large-flowered blooms with two slightly overlapping upper petals, two side petals, and a single bottom petal, with a slight beard in its center.

Pansies are considered annual bedding plants, used for garden decoration during cooler planting seasons.

According to the NGB, “Pansies come in a rainbow of colors: from crisp white to almost black, and most all colors in between. They are also a great addition to your spring or fall vegetable garden as they are edible and pair well with lettuces. They can also be candied and used to decorate sweets or other dishes.”

Vick wrote in 1874, “The Pansies make such a beautiful bed, and are so interesting as flowers that we are anxious all should succeed with them.”

Then he wrote about the flower’s likeness to a human face. He said, “No flower is so companionable and life-like. It requires no very great stretch of the imagination to cause one to believe that they see and move, and acknowledge your admiration in a very pretty knowing way.”

Did he mean that these plants know you love them?

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Filed Under: Annuals, English Style, Garden fashion, Seed business, Victorian

Victorian Gardeners Treasured Castor Oil Plant

January 26, 2017 by admin Leave a Comment

Victorian gardeners treasured castor oil plant.

The ricinus, or castor oil plant, can offer both a showy color and tall structure for the garden.

It was a popular Victorian plant for both the outdoor vase and garden beds.

Tom Carter writes in his book The Victorian Garden “[William] Robinson lists as indispensable to the subtropical enthusiast ricinus (castor-oil plant), canna, polymnia, colocasia, uhdea, wigandia, ferdinanda, yucca, draceana, and palms.”

In his catalogs and garden magazine Rochester, New York seedsman James Vick (1818-1882) often recommended ricinus.

Vick wrote in his magazine in 1878, “This class of plants [sub-tropical] is becoming very popular,

Tall ricinus fills the center of this flowerbed. [Vick’s Illustrated Monthly, 1878]

and are used in what is known as sub-tropical gardening, that is, gardens furnished with plants of a tropical, or sub-tropical, origin, such as Century Plant, Agaves, Cannas, Caladiums, Ricinus, Yucca, Wigandia, Tritoma, Pampas Grass, etc.”

Vick kept up with the latest fashion and trends in gardening for his customers. He wanted them to know and appreciate flowers from various parts of the world like the exotic sub-tropicals.

One customer wrote to Vick in 1868 about her ricinus seeds. She said, “Many thanks for the fine Ricinus seed I got from you last Spring. I have two of the finest specimens of the giant species, ‘Giganteus’, one sixteen feet four inches high, and one thirteen feet.”

Ricinus fit the Victorian flair for bold and beautiful in the garden. It can grow several feet high with leaves that can measure three feet or more.

You can still find ricinus at garden centers in the spring and early summer.

Who knows? Maybe this old-fashioned Victorian annual might fit the bill for that center spot in a container or that flower bed where you need just that look.

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Filed Under: Annuals, English Style, Seed business, Victorian

Nineteenth Century Garden Writers Encouraged Vegetables

January 23, 2017 by admin Leave a Comment

Nineteenth century garden writers encouraged vegetables.

Garden writers influence consumers.

Readers look to such sources to learn what to plant, what tools to buy, and what’s popular garden fashion.

The garden world enjoys it own share of garden media celebrities on whose every word eager fans depend.

So it is no surprise that in the nineteenth century historians note that at one point garden writers focused on growing vegetables rather than cultivating a flower garden.

Perhaps the emphasis on vegetable growing may have been related to the simple need to survive. Vegetable growing and farming consumed the early decades of the country. Once we had food on the table, we could worry about a flower garden.

In his book The Victorian Garden Tom Carter writes, “Until the middle of the century gardening writers dismissed flowers in favour of useful vegetable products.”

In the 1860s and 1870s seed company owners like Rochester, New York’s James Vick still featured growing vegetables.

Here in an illustration from Vick’s catalog. Vegetables almost surround the house. [below]

Vick wrote much about flowers and spreading the love of floriculture around the country.

One customer wrote to Vick, “No other florist has done so much to create a love of flowers.”

In 1874 he wrote in his seed catalog that gardeners could have almost as much fun in growing vegetables as in cultivating flowers.

In the catalog Vick wrote, “There is almost as much pleasure in growing a choice vegetable well, in bringing it to the highest possible state of perfection, as there is in producing a beautiful flower.”

Then Vick mentioned the lowly cauliflower, pictured in the left of the illustration. [above]

He wrote, “Indeed, some think with Dr. Johnson, that a Cauliflower is the handsomest flower that grows.”

Vick’s advice became important to his customers, so I am sure they followed his guidance even in growing vegetables.

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Filed Under: Advertising, Garden fashion, Garden style, Seed business, Victorian Tagged With: garden media, garden writers

Gardeners Can’t Control Nature

January 5, 2017 by admin Leave a Comment

Gardeners Can’t Control Nature.

Plants not only provide food. They can also become a source of pleasure when used in the landscape.

We even refer to landscape as an art form in which plants provide an important element of the design.

Gardeners however cannot control plants in the landscape. Nature has its own ways.

Recently Sheera Stern, who gardens in Metuchen, New Jersey, wrote a guest post called “On the Industrialization of Gardening” on the blog called Garden Rant, one of my favorite blog sites.

She writes, “As fall segues into winter, we are all relieved that the whine of the gas-powered leaf-blower has finally ceased.” Stern cannot understand the attempt of the homeowner to remove every single leave that obstructs the clean surface of the lawn.

She makes the case that trying to remove them with the newest machinery, or manicuring every shrub to perfection, seems beyond the demands of enjoying a landscape.

It seems like our attempt to control nature.

That is nothing new.

We have been involved in trying to control nature since the first garden. We use nature for our own purposes.

Richard Bushman in his book The Refinement of America: Persons, Houses, Cities writes, “Nature had been smoothed and decorated as assiduously as walls and paneling inside the house.”

Then he says, “Besides refining the environment for polite company, the plantings functioned just as pictures, ceramics, or books did – that is, as subjects of conversation”

So we use nature – in the form of plants in the landscape – for a mixture of purposes that reflect social needs and social status.

One of the strongest examples of attempting to control nature has to be the use of plants in a design in topiary like the one here. [below]

Topiary image

The image clearly illustrates the careful choice and maintenance of plants to create this bridge effect over water. It clearly shows how we can, in certain circumstances, use plants, as a form of nature, for the sake of creating a beautiful scene.

The nineteenth century garden industry knew that to sell seeds and plants a seed company or nursery had to promise some benefit to gardening.

In 1884 the Vick Seed Company from Rochester, New York wrote in its garden magazine Vick’s Illustrated Monthly, “What we do in the gardening way is done for the appearance, the respectability of the thing, done for the same reason that we have a coat of paint put on the house, or renew the wall-hangings.”

That view of nature continues.

We use landscape for all kinds of reasons, including for personal and social needs, just like anything else in our daily lives.

Stern concludes her post with these words, “As we move ever farther away from our agrarian roots, not only do we know less as a culture about how the natural world works, but we also have less curiosity.”

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Filed Under: Garden fashion, Garden style, gardening, Seed business, Victorian

American Seedsman Encouraged Poinsettias

December 26, 2016 by admin 2 Comments

American Seedsman Encouraged Poinsettias

One of my favorite plant stories is how the poinsettia became a popular Christmas flower here in America.

In the nineteenth century it was common for garden magazines or journals to include articles from other garden publications, mostly English. The source of the orignal story would often appear at the end of the article.

Philadelphia nurseryman Thomas Meehan (1826-1901) included an article about the poinsettia in his magazine Gardener’s Monthly in May of 1876 which he took from the English weekly journal called Gardeners’ Chronicle.

The article, simply entitled ‘Poinsettia’ said, “Passing by these old friends, not without a word of hearty welcome be it well understood, we come to another plant which has been of late years an almost indispensable adjunct of Christmas decorations, be they of church or hall–the brilliant Poinsettia pulcherrima, the bright scarlet bracts of which give the head of blossoms a flower-like appearance, and serve admirably to lighten up the somewhat somber masses of evergreen.”

Meehan continued with these words: “Its name commemorates a French traveler, M. Poinsett, by whom the plant was introduced to cultivation.

“He brought specimens to Charleston from Mexico in 1828, whence they were taken to Philadelphia; and specimens sent from the latter place to Edinburgh [Scotland] flowered in 1835, since which date it has become increasingly popular and plentiful in our stores.”

Poinsett had sent the plant to his friend Philadelphia seedsman Robert Buist (1805-1880). Buist in turn mailed a specimen of the plant to his horticulturst friend in Scotland. Soon after that the poinsettia, native to Mexico, became available to the public.

Today during this season you can see how poinsettias still fill the Grand Hall at The Breakers mansion in Newport, Rhode Island. [below]

Poinsettias in the Grand Hall at The Breakers in Newport, RI. [courtesy]

American gardeners, just like the English, came to treasure the plant as an indispensable part of the Christmas holiday.

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Filed Under: English garden design, English Style, Garden fashion, Nursery business, Seed business Tagged With: pointsettia

Victorian Garden Catalogs Sold Ideal Landscape

Verbena Essential Victorian Flower

Lawn Mower Became Essential Nineteenth Century Garden Tool

Conflicting Eighteenth Century Lawn Advice

Top Ten Cottage Garden Flowers Include Hollyhock

National Garden Bureau Honors Pansy

Victorian Gardeners Treasured Castor Oil Plant

Nineteenth Century Garden Writers Encouraged Vegetables

Gardeners Can’t Control Nature

American Seedsman Encouraged Poinsettias

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