Garden Urn at Portland’s Victoria Mansion

Garden urn at Portland’s Victoria Mansion

The Victorians loved to set an urn with plants on the front lawn.

Therese O’Malley writes in Keywords in American Landscape Design “In the context of the designed landscape, treatise writers often strongly recommended that the vase be placed on top of a pedestal or plinth so that it would be easily visible.”

Right now you can see this urn on the front lawn outside of the Victoria Mansion in Portland, Maine. [below]

Though it has no pedestal, it still represents Victorian garden design.

Victoria Mansion, Portland, Maine

Andrew Jackson Downing, America’s mid nineteenth century’s most important landscape designer, recommended that a single urn be placed on the lawn.

A bit later Rochester, New York seed company owner James Vick (1818-1882) proposed in his garden magazine that the urn include three kinds of plants.

You needed a tall center plant like a canna or a yucca.

Then you included a plant that filled the middle section like a geranium.

Finally you introduced a plant trailing down, but not touching the ground.

Vick included this image in his magazine Vick’s Illustrated Monthly. [below]

Notice the choice in each plant to give that special look that a garden urn on the lawn needed.

In his business Vick promoted flowers for the garden, and the urn was one of the places to introduce such flowers.

Collector Barbara Israel wrote the book about landscape ornaments called Antique Garden Ornament: Two Centuries of American Taste.”

She says.”In the minds of even the most fervent proponent of naturalistic design (in which the [garden] ornament was severely limited), the urn was admired as an object of taste and refinement.”

However, O’Malley, reflecting Downing’s writing in 1849, cautioned that “ornamental vases were often regarded as works of art…and should not be reduced to the level of ‘a mere garden flower-pot.’ “

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Coleus Varieties Still Abound

The battle between perennial advocates and those who loved to plant annuals stretched into the twentieth century both in England and America.

In 1905 Helena Rutherford Ely wrote in her book Another Hardy Garden Book, “Would that the Coleus might vanish from the land.”

Annuals, like the coleus, had been a major part of the garden since the 1850s.

So annuals were not going to go away without a fight. Even today that is the case. There are more beautiful coleus on the market than ever.

In its catalog of 1895 the seed company W. R. Shelmire from Avondale, Chester Co., Pa. boasted that the company offered seventy-five or more varieties of coleus.

In a speech to an international horticultural group In 1892 in Ontario the Cornell botanist and writer L. H. Bailey cautioned about the drive to increase newer varieties of plants. He questioned their relevance.

Bailey said, “There are more varieties of all plants in cultivation now than at any previous time.”

Then he said, “The question which you all desire to ask me is whether all this increase represents progress. Many poor varieties have been introduced.”

In other words, how many coleus do we need?

Rosy Dawn Gardens, a coleus growing specialist, says today there are hundreds of varieties of coleus, many of them on the market.

I personally like the coleus and always include it in my garden.

Here is a container of coleus on my deck this summer. [below] Loved the lime, yellow, and green combination from the first moment I saw this plant at a local Home Depot. It’s name is ‘Main Street River Walk’.

Coleus ‘Main Street River Walk’ on my deck right now.

So what can we make of the situation?

Proven Winners, a major grower of annuals, shrubs and perennials, offers twenty-eight varieties of coleus on its website.

Breeders continue to offer newer varieties and we choose the ones that work for us.

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Victorian Seed Company Believed in Advertising

Victorian seed company believed in advertising

Recently from the New York Botanical Garden’s Mertz Digital Nursery and Seed Catalog site I learned a bit about the relationship between seed company owner James Vick (1818-1882) and J. Walter Thompson, the great American advertiser at the turn of the twentieth century.

Here is what the article said about Vick and Thompson,

 “James Vick of Rochester, NY spent about $100,000 a year, an enormous sum of money in those times, in advertising, all with the J. Walter Thompson agency.  When Vick died (1882) the management of the business was taken over by his son James Vick, Jr. 

” Vick promptly told Thompson that he had all the business he could expect to get and decided to quit advertising and add $100,000 a year to his profit.  Thompson cautioned Vick by saying ‘Vick you are crazy; it will only be a question of time until you are bankrupt.’

  “Soon thereafter the Vick family’s diminished finances forced Vick’s daughter to become a governess for one of his Pittsburgh clients.”

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J. Walter Thompson, important advertising executive in late ninetheenth century America. [Courtesy of NY Botanical Garden, Mertz Catalog Collection]

I thought what a sad story this is turning out to be.

Here is an early Vick catalog from the same site [below]:

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Vick seed catalog from 1876.[Courtesy of NY Botanical Garden, Mertz Catalog Collection]

The Mertz commentary concludes with these words, “Thompson’s story may have been more a case of resentment about losing the Vick account than an unbiased evaluation of the Vick’s business prospects. The James Vick and Sons nursery business continued operations until the 1930’s when it was sold to Burpee. “

That Vick spent a great deal of money on advertising probably contributed to his popularity in the late ninteenth century. His reputation as an honest peddler of seeds spread across the country.

It was, I believe, his sincere interest in his customer that sealed the deal and made the company a success.

He wrote “I have labored to teach the people to love and cultivate flowers, for it is one of the few pleasures thst improves alike the mind and the heart, and makes every true lover of these beautiful creations of Infinite Love wiser and purer and nobler.”

There is no dubt that advertising for the James Vick Company could have first introduced a potential customer to Vick and his seeds.

It was, however, his warm relationship with his customers, mainly in his writing, that kept them coming back for more seeds.

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Commercial Grower Prefers Cuttings for New Plants

Commercial grower prefers cuttings for new plants

Recently I visited Pleasant View Gardens in Loudon, New Hampshire, a major grower for the plant brand known as Proven Winners.

What amazed me is each year from December to March the amount of small plants, called liners, that Pleasant View grows from vegetative cuttings.

The liners or small plants are then shipped out to garden centers that repot them and grow them til the spring for sale at the nursery.

Rochester, New York seed company owner James Vick (1818-1882) advised the use of cuttings for new plants in his magazine Vick’s Illustrated Monthly.

Vick proposed the use of a bell glass for small pots, each holding a number of cuttings. [below]

Vick’s Illustrated Monthly, 1879

The glass jar of course controlled light, moisture and temperature for the young plants as they grew.

Pleasant View devotes 700,000 square feet to the many trays of plants in special greenhouses which afford ample control of heat, light, and moisure.

In this way Pleasant View grows millions of young plants to ship out in the spring to garden centers and nurseries, mostly on the east coast.

Here is a photo I took of trays of cells, each of which contains a small plant. Notice how many plants there are in just this small space in one greenhouse. [below]

Small plants in cells, inside a tray, await shipment to a garden center near you.

Vick understood the science of this process of growing plants through vegetative cuttings.

In 1879 he wrote, “The florist and the nurseryman construct propagating houses, with beds heated by pipes with hot water flowing through them, to keep up a steady heat to encourage the production of roots in advance of the growth of the stem.”

Vick knew the importance of vegetative cuttings to reproduce certain plants like many annuals.

Today, Pleasant View does ninety percent of its propagation for Proven Winners with vegetative cuttings which, in this case, are flown in from Central America.

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We Still Grow Victorian Annuals

We still grow Victorian annuals

In 1890 the garden writer, poet, and song writer from Wisconsin Eben E. Rexford [below] wrote a book called Home Floriculture.

Eben E. Rexford (1888-1900)

The James Vick Seed Company in Rochester, New York published the book.

Rexford was a rather well-known writer in that Victorian period. It is not suprising that Vick agreed to publish the book.

Ads for the book appeared in the Vick seed catalog. Thus the company promoted the book as well.

Here is a chromolithograph of flowers that appeared in Vick’s seed catalog. [below] Many familiar annuals made up the mix.

Vick’s chromo of 1871 [courtesy of Millicent W. Coggon]

Rexford included a chapter in his book called “The Best Annuals.”

He recommended five annuals “for massing and making a brilliant show.” The Petunia, Phlox, Nasturtium, Calliopsis, and Aster made up the list.

The Vick Seed Company had been selling these flowers for many years. They are also quite familiar to gardeners today. They are among our favorite annuals.

The Victorian period gave us the annuals we still grow in the garden. We treasure them today, much like the Victorians at the end of the nineteenth century.

Through his book Home Floriculture Rexford became a source for what annuals to grow in the garden both yesterday and today.

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Old Medical Journal Encouraged Retired Nurses to Garden

Old medical journal encouraged retired nurses to garden. 

Recently I came across an article in an old professional journal for nurses from 1911 called The Trained Nurse and Hospital Review.

The article “Floriculture as an Occupation for Retired Nurses” encouraged retired nurses to take up gardening.

The journal noted the author simply as “A Retired Nurse.”

The author wrote the article for “the retired nurse or nurses about to retire who are in quest of some employment that will be productive of an income.”

Such garden work would “at the same time be conducive to the recuperation of tired bodies and wornout nerves.”

The purpose for the gardening, she admitted, ultimately was to sell the flowers to make some money. 

Annuals

Annuals like pansies, asters, and verbenas might be a good start.

The author herself grew five thousand pansies in frames and hot-beds.

She also planted  hundreds of verbenas  and petunias along with a good selection of vegetable plants.

Advertising helped spread the word that created a great demand for her plants.

After July 1 the author recommended growing cut flowers like dahlias to meet the buyer’s needs.

She mentioned how English nurses have taken up growing flowers and vegetables quite successfully.

She wrote, “The growing of flowers as an occupation is said to have become exceeding popular with our English sisters.”

Asters

On this trade card also from the early 1900s the James Vick’s Sons Seed Company in Rochester, New York featured a field of asters. [below] 

As this retired nurse wrote, the aster was a very popular annual at that time.

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Early American Gardening Centered on Vegetables

Early American gardening centered on vegetables

In  the first half of the nineteenth century gardeners focused on growing vegetables rather than cultivating a flower garden.

Perhaps the emphasis on vegetable growing may have been related to the simple need to survive. 

Vegetable growing and farming consumed the early decades of the country. Once we had food on the table, we could worry about a flower garden.

In his book The Victorian Garden Tom Carter writes, “Until the middle of the century gardening writers dismissed flowers in favour of useful vegetable products.”

By the 1860s and 1870s seed company owners like Rochester, New York’s James Vick (1818-1882) still featured the importance of growing vegetables.

Here is an illustration from Vick’s catalog. Vegetables surround almost the entire house. [below]

In the catalog Vick wrote, “There is almost as much pleasure in growing a choice vegetable well, in bringing it to the highest possible state of perfection, as there is in producing a beautiful flower.”

Then Vick mentioned the lowly cauliflower, pictured in the left of the illustration. [above]

He wrote, “Indeed, some think with Dr. Johnson, that a Cauliflower is the handsomest flower that grows.”

Vick’s advice became important to his customers, so I am sure they followed his guidance in growing vegetables.

By that time gardeners were also enjoying their many flowers as well.

 

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James Vick Offered New Year Advice

James Vick offered New Year advice –

Rochester, New York horticulturist James Vick (1818-1882) owned a successful seed company in the late nineteenth century.

His mail order business included customers from around the world.

Vick published a monthly garden magazine Vick’s Illustrated Monthly.

James Vick (1818-1882)

He offered various kinds of advice in the magazine.

In 1879 he offered this advice for the New Year:

“At the commencement of a New Year people make a pretense of looking for their faults, with a view to making corrections, so as to start the year fair;

“and they sometimes manage to find a few small ones that their friends have not noticed but never discover those large blots that are disagreeably apparent to everybody but themselves.

“So they conclude, being so nearly perfect, certainly so much more so than their neighbors, that it is hardly necessary to trouble themselves about a change, while, of course, anything like reformation is out of the question.

“The years pass away and the ‘beams’ grow larger, and all others see them, but we never ‘see ourselves as others see us.”

And for the Gardener

“Every one knows what sad mistakes Mr. Smith made in laying out his grounds, and what miserable taste was exercised in its planting, except Mr. and Mrs. Smith.”

Vick’s chromo [couretey of Millicent W. Coggon]

Happy New Year!

 

 

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19th Century Advertising Featured People as Vegetables

19th Century advertising featured people as vegetables

Tower Hill, near Worcester, Massachusetts, ranks high on my list of favorite public gardens.

On a recent visit I saw their newest exhibit.

The exhibit featured several trade cards from the nineteenth century garden industry.

In their effort to market vegetable seeds, companies used trade cards that included people as the vegetable.  This trade card from Jerome B. Rice and Company promoted beet seeds. [below]

Jerome B. Rice and Company sold beet seeds with this colorful chromolithograph, copyrighted in 1885.

Notice the phrase beneath the beet-man. It says, “I AM FREQUENTLY MISTAKEN FOR A DEAD BEET.” The lettering appears all in uppercase for greater emphasis.

It was not uncommon for several seed companies to share the same image, changing only the name at the bottom of the card.

The Tower Hill exhibit used this same beet image with another seed company’s name. The name ‘John B. Varick Company of Manchester, New Hampshire,’ appears at the bottom of the card.

Trade Cards

In her book  The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s  cultural historian Ellen Gruber Garvey writes about the history of trade cards.

She says, “Beginning in the 1880s, trade cards dominated advertising for national distributed products, until they were largely supplanted by national magazine advertising during the 1890s.

“Manufacturers had put colorful advertising trade cards into the hands of thousands but nationally circulated magazines were a more efficient tool.”

By the 1890s national magazine advertising had outpaced the effectiveness of the trade card.

At one time these small cards, some with people as vegetables, proved popular both for businesses and customers around the country.

Some people even turned to collecting them as a form of amusement.

The Tower Hill seed trade card exhibit in the library will be up for only a few more days.

 

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Vick’s Nineteenth Century Dahlia Field

Last weekend  I drove to North Kingston, Rhode Island for a dahlia show, sponsored by the Rhode Island Dahlia Society. This is an annual late summer event that I thoroughly enjoy.

Here is one of the flowers I saw that afternoon. This dahlia’s called ‘Merluza’. [below]

Dahlia ‘Merluza’ at Rhode Island Dahlia Society’s Dahlia Show, held last weekend

The beautiful show of dahlia blooms there reminded me of nineteenth century seed company owner James Vick’s love for dahlias.

In providing seeds for his customers, spread around the country, Vick cultivated acres of various flowers and vegetables, including dahlias.

You would have found his field of dahlias about five miles north of the Rochester city limits.  [below]

Vick’s Seed House and Mill at his trial farm, located north of Rochester, New York. History of Monroe County, New York, 1877

Once the editor of the Illustrated Christian Weekly visited Vick’s dahlia field and wrote an article about his visit.

The editor’s article appeared in Vick’s Illustrated Monthly  of September 1879.

He wrote, “Mr. James Vick, of Rochester, N. Y., was the pioneer in the systematic growing of flower seeds, and without doubt the most extensive grower in America.”

That was quite the praise for Mr. Vick at a time when the seed and nursery business was growing around the country.

Then the editor raved about the blooms of the many dahlias he saw in the rows devoted to this flower at Vick’s seed farm.

He said, “Perhaps the largest field devoted entirely to one kind of flowers, at the time of our visit, was one filled with Dahlias, and containing six or more acres. It was supposed to include every variety known of real merit, and the display was gorgeous.”

What a sight that must have been – to see six acres of nothing but dahlias.

The Rhode Island Dahlia Society’s Show expressed that variety in what growers had on display. I was especially impressed with the prize winners.

In a room off the central area you could see dahlia flower arrangements.

This is the where you could experience the creativity demanded in flower arranging. The top winner for the category called the ‘Dining Room’  deserved the prize. [below]

Notice the brilliance of the dahlias in this table design.

First place in the category ‘Dining Room’ arrangement.

Vick grew many dahlias. As the editor stated in his letter, Vick cultivated almost every variety known at that time.

Today there are thousands of dahlia varieties available on the market. The Rhode Island Dahlia Society’s show last week offered just a few of them.  Many however were new to me.

I am sure that Mr. Vick himself would have been proud to attend the Rhode Island event.

 

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