Marigolds Remain the Same after Decades

We like to plant new varieties of old favorites.

Some old favorites however remain pretty much the same year after year.

In her book Popular Annuals of Eastern North America 1865-1914 garden historian Peggy Cornett Newcomb writes that after a long time as a garden favorite the look of the marigold has not changed.

She says, “Comparison of descriptions and photographs of marigolds at the turn of the century and now shows that their appearance then was virtually indistinquisable from today.”

What’s in a name?

The features of the ‘marigold’ are its orange/yellow color and daisy-like appearance.

The Encyclopedia of Gardening says that the name marigold is applied to several different kinds of plants.

It includes the genus called calendula or pot marigold as well as the genus called Tagetes which we know by the names African or French marigold.

The popular annual calendula is a beautiful flower for the summer garden. [below]

Calendula [courtesy Burpee Seeds]

Victorian Gardens

Rochester, NY seedsman James Vick (1818-1882)  in his seed catalog of 1880 wrote this about the calendula: “The Calendula is the fine old and well known Marigold family, which every one knows, but may not recognize by this name.”

Vick made reference also to the same flower. He said “The old Pot Marigold [or Calendula] much favored for boiled mutton, is C. officinalis.”

On the herbal site called Sunkist Herbal, we read its role in Victorian society: “The calendula (Calendula officinalis) is a hardy annual with single or double daisy-like blooms of yellow or orange.

“The 3- to 4-inch flowers open with the sun and close at night, leading the Victorians to believe they could set a clock by the flower.

“The name ‘calendula’ is from the same Latin word as ‘calendar,’ presumably because the flower was in bloom almost every month of the year.”

In 1880 Vick wrote in the October issue of his magazine Vick’s Illustrated Monthly, “Every one knows the old yellow Marigold, for it is common as the Sunflower, and has been as long as we can remember. It is called in the books Calendula, but that makes no difference, for it is the same old Marigold that many of us have grown for half a century. That name was given because it was thought some species were in flower every month of the calendar.”

He concluded, “The Calendula will probably never take rank with the best annuals, but we are glad to see it make a bold start for the front after so long a stay in the rear. If its improvement should continue, there is no telling the future of this good old flower.”

Vick sold seeds for calendula and other marigolds like African and French marigolds as well.

New Seed Catalog

Yesterday I received the enormous annual seed catalog from the Baker Creek Heirloom Seed Company.

The catalog has its name on the front cover: The Whole Seed Catalog 2021.

It measures 9″ by 11″ with its total pages numbering almost 500. Yes, it is quite large.

In the ‘Flower’ division there is a section for the marigold.

The catalog says, “Marigolds [Tagetes]. Cheerful flowers native to Central and South America, marigolds are strikingly beautiful and amazingly easy to grow.”

So though the marigold may go by different names, its look has remained the same for a long time. And we continue to grow it.

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Public relations and the late nineteenth century garden industry

In the late nineteenth century the practice of public relations emerged though it was not called by that name.

AT&T created a monopoly for its telephone.

The one company owned all the other phone companies scattered around the country.

In its public relations effort AT&T convinced the government that the best way to serve the public was with a monoply.

It worked. For decades that is how AT&T operated.

Karen Russell tells the story in her new book Promoting Monopoly: AT&T and the Politics of Public Relations, 1876-1941.

She writes, “Many people were working to develop communication strategies and tactics long before there was a formal vocation of publicity or public relations.”

The words ‘publicity’ and ‘public opinion’ became important for AT&T.

Taking the pulse of public opinion became essential for the company.

Even the use of advertising, buying space in a paper or magazine, to tell the company’s story, became a form of public relations by AT&T.

By the end of the nineteenth century words like publicity, public opinion and communication strategies were used in AT&T’s company documents and press releases.

The goal was to maintain public support.

Garden Industry

Certainly by the end of the nineteenth century the garden industry too had to confront the same tasks in its dealing with the public.

The consumer was simply not going to accept a seed packet, a plant, fertilizer, or a garden tool without seeing evidence of how well they performed.

The company needed to be trusted for a gardener to make a purchase

No longer could a company spokesperson say or write anything to sell a product.

This truly was the begnning of public relations as a company’s responsibility.

Russell mentions how the American Newspaper Publishers Association in the late 1880s sought to change certain practices of newspapers. It was then that some editors wrote glowingly about a company because that same company bought advertising space in their papers.

We were beginning to see the rise of a serious look at how a garden-related company goes about promoting its product by creating an image of a company that understood and supported the gardener.

Since the late nineteenth century garden related companies were relatively small, compared to AT&T, nonetheless we recognize their effort to create communication strategies and tactics that fostered good will between the customer and the company. We now know such a company was ahead of most other businesses.

A strategy that took hold in the lat 1890s was an increase in paid advertising.

It was no coincidence that Philadelphia seedsman W. Atlee Burpee (1858-1915)  once said, “No business can succeed without advertising.” He wrote his own advertising copy, which sold both seeds and garden fashion.

Burpee Catalog Cover of 1899

The trade journal Printers Ink wrote about Burpee in its June 17, 1915 issue in these words: “Starting with a modest business in 1876, the House of Burpee has grown into the greatest mail order seed house in the world. Like many other Philadelphia enterprises this establishment is of international importance. Mr. Burpee will tell you that he has built up this great business by advertising, and to a great extent that is so, but back of it all has been the integrity and the enthusiasm of the founder of the House of Burpee.”

The public had trust in Burpee. Promoting strong public opinion in his favor became crucial for him and his seed business.

Burpee provides an example of successful public relations practice in the late nineteenth century garden industry.

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Early 19th Century Farm Journal Fostered Garden Writers

We can learn a great deal about gardening by looking at garden magazines.

At the begining of the nineteenth century there was more interest and energy put into farming than cultivating a garden.

Nineteenth century garden writers sometimes began their writing career in a farm journal where horticulture played but a minor role.

This was a new country and people had to eat. Supplying food to feed the country took center stage.

The Genesee Farmer [below] from Rochester, New York was a publication, begun in 1831, directed at farmers, but also included a section on gardening.

The goal of the magazine was to keep the farmer informed of the newest methods and machinery necessary for farming.

Farming was serious business. The farmer had to keep up with the latest, especially how he could get the most for his crops. The Genesee Farmer filled that role.

Patrick Barry, co-owner of the early Rochester nursery Ellwanger and Barry, was both a great writer and knowledgable about plants, especially fruit trees. He wrote an important book on fruit trees, simply called Fruit Garden.

His section called ‘Horticulture’ in the Genesee Farmer addressed new plants, pests, fertilizer, pruning – all the topics a gardener needed to know.

Vick on Writing

Seed company owner James Vick (1818-1882) was associated with the paper as a writer and editor from 1849 to 1855 when he became owner and publisher as well.

Vick brought his own editorial style to the publication.

Harriett Julia Taylor wrote an article called “Rochester’s Agricultural Press” for the Rochester Historial Society Publication.

She wrote, “While James Vick was editor of the Farmer, the circulation mounted rapidly and the paper assumed a more elegant air than it had ever known.”

A year later, in order to devote his entire time to the seed business he was beginning, Vick sold the magazine to Joseph Harris.

Vick then started his own publication called Rural Annual and Horticultural Directory, the first part of which was a sort of glorified seed catalog and the second part a list of nursery owners.

Vick would go on to start his own successful monthly magazine Vick’s Illustrated Monthly in 1878.

Vick’s career as a writer, editor, and publisher owed a great deal to Genesee Farmer, the early farm magazine.

Even though the emphasis was on farming, Vick found it also gave him the opportunity to learn about the publishing business so that one day he could devote himself to the business of writing about the garden and its flowers.

A farmers’ journal gave both Barry and Vick the start to an illustrious garden writing career of many years.

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Sweet Pea Became Popular Annual for the Garden in Late Nineteenth Century

The sweet pea has long been a garden favorite.

We owe its popularity to the seed trade from the late nineteenth century.

James Vick (1818-1882), seed merchant from Rochester, New York, was reponsible for putting the sweet pea into the hands of many gardeners.

Peggy Cornett Newcomb wrote in her book Popular Annuals of Eastern North America 1865-1914, “James Vick took a special interest in sweet peas and kept abreast of all the new introductions from England.”

The seed merchants introduced newer varieties of many flowers. They made the sweet pea a popular choice for gardeners.

Cornett Newcomb said that Vick “was probably one of the first to introduce Blue Hybrid and Scarlet Invincible into the American trade.”

Sweet Pea Chromo

Vick included a beatiful choromolithograph of the sweet pea in his magazine Vick’s Illustrated Monthly of 1882.

University of Rochester Special Collections librarian Karl Kabelac wrote an article called “Ninetheenth-Century Rochester Fruit and Flower Plates” in the University of Rochester Library Bulletin.

Kabelac writes about William Karle and Anton Rahn who owned a Rochester litographic company called Karle and Co. in the late 1880s.

In 1880 Karle and Co. provided a lithograph of the sweet pea for Vick’s seed catalog called Vick’s Floral Guide. [below]

The image remains to this day a splendid manifestation of the value and importance of the sweet pea.

Cornett Newcomb writes about sweet pea varieties of the time. She says, “Prominent annuals of the 1880s recognized by horticultural societies include the Eckford and Laxton Sweet Pea.”

In his book The Flower and Vegetable Garden (1875) Vick wrote, “The Flowering Peas are among the most useful and beautiful of all the hardy annuals.”

Victorians Loved the Sweet Pea

Horticulturist and garden historian Barbara Medera writes a wonderful garden history blog called Harvesting History, founded in 2016.

Barbara once gave a talk about Victorian gardening at the Boston and Flower Garden Show.

In the talk she said, “If there is a flower of the Victorian period, it would have to the sweet pea.”

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Victorian Gardener Listed Twelve Best Annuals

This is another list blog post.

I wrote recently about our fasciation with lists like the top five or the top ten.

Yesterday I came across a poem by a Victorian gardener, “L. O.” from Newburgh, New York.

The poem apeared in James Vick’s 1879 garden magazine, Vick’s Illustrated Monthly.

The poet gardener presented the twelve best annuals.

Here are the opening lines:

“To those who love flowers, allow me to say,

“I talk of my pet in a familiar way.

“These twelve I will name – forgetting the rest –

“Because I do think they are some of the best.”

Then the twelve annuals he/she listed appeared in this order: pansy, dianthus, stock, phlox drummondii, petunia, balsam, sweet pea, portulaca, aster, alyssum, mignonette, and verbena.

And there you have it.

These Annuals Look Familiar

The poem illustrates how one Victorian judged the value of an annual in the garden.

What is amazing to me is how many of these annuals still remain popular choices for the garden.

Here is a chromolithograph of favorite Victorian flowers that appeared in Vick’s magazine. Recognize any of them?

Vick’s chromo [courtesy of Millicent W. Coggon]

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Top Ten Plants for a Cottage Garden

What is it about top ten lists? We go crazy for the list.

It is as if we will feel we have conquered the world if we but knew the names on that list.

Not all top ten lists of cottage garden plants are equal.

Here is one from 1981 and another from 2020.

What are the differences?

Cottage Garden, the Book

Anne Scott-James in her wonderful book The Cottage Garden, written in 1981, presents her choice of the top ten.

She is quite affirmative about this choice.

She says, “From the hundreds of flowers which qualify [as cottage plants] I have chosen ten as the embodiment of cottage gardening.”

Then she lists them.

Here they are: Lilium candidum, Gilliflowers, Honeysuckle, Mignonette, Primroses, Lavender, Roses, Hollyhock, Hawthorn, and Amaranthus.

Today’s List of Top Ten

Now move the calendar to the year 2020.

Just a few days ago blogger David Domoney wrote a blogpost with the title “My Top 10 Plants for the Modern Cottage Garden Style” .

He of course then proceeds to give his list, with some from the group presented by Scott-James forty years ago.

Here are the names on his list: Rose, Cornflowers, Helenium, Miscanthus, Hollyhock, Penstemon, Foxglove, Poppy, Sweet pea, and Red hot pokers.

Hollyhock [Courtesy of The English Garden]

Domoney says,  “The plants found in a cottage garden will be an invasion on the senses. Strongly fragrant and vibrantly coloured blooms will tangle together amongst lush green foliage, whilst bees can be regularly found bumbling busily amongst the vast array of nectar-rich plants.”

Both lists have similar qualities in the choice of plants.

The flowers are bold, colorful, form clumps, and make a statement in any garden of somewhat limited space.

Whether you chose the list of 1981 or 2020, similarities are there.

Today there is renewed interest in cottage gardens.

What are your favorite cottage garden plants?

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Dahlias and Me

We all love some flowers in the garden more than others.

That is the case with dahlias and me.

I love dahlias.

Here is ‘Creme de Casis’ which I grew this summer in a container along the driveway. [below]

Dahlia ‘Crème de Cassis’

It was the first time I planted this variety.

History of Dahlias

The dahlia first came from Mexico to Spain in the sixteenth century.

The Spanish priest, artist, and scientist Antonio Jose Cavanilles (1745-1808)  served on the staff of the Royal Botanic Garden in Madrid.

He drew illustrations of the dahlia in the late 1700s.

At about the same time the dahlia began to appear in England, France, Italy, and Germany.

From the early 1800s the dahlia had become a garden staple.

American gardeners enjoyed their first dahlias by the 1830s.

Even though it went through both periods of intense desire for the latest variety as well as disgust in just hearing its name, the dahlia is still around today.

Perfect Late Summer Flower

What I like most about this flower, besides its shape and endless variety of colors, is that it blooms in late summer until almost Thanksgiving here in the Northeast.

They begin in early August and continue til November.

James Vick on Dahlias

Rochester, New York seed company owner James Vick (1814-1882) grew hundreds of dahlias in his display gardens.

You would have found his field of dahlias about five miles north of the Rochester city limits.  [below]

Vick’s Seed House and Mill at his trial farm, located north of Rochester, New York. History of Monroe County, New York, 1877

Once the editor of the Illustrated Christian Weekly visited Vick’s dahlia field and wrote an article about his visit.

The editor’s article appeared in Vick’s Illustrated Monthly  of September 1879.

He wrote, “Mr. James Vick, of Rochester, N. Y., was the pioneer in the systematic growing of flower seeds, and without doubt the most extensive grower in America.”

That was quite the praise for Mr. Vick at a time when the seed and nursery business was growing around the country.

Then the editor raved about the blooms of the many dahlias he saw in the rows devoted to this flower at Vick’s seed farm.

He said, “Perhaps the largest field devoted entirely to one kind of flowers, at the time of our visit, was one filled with Dahlias, and containing six or more acres. It was supposed to include every variety known of real merit, and the display was gorgeous.”

What a sight that must have been – to see six acres of nothing but dahlias.

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Nasturtium – Popular Flower for Centuries

Every year I grow nasturtiums.

They are an easy flower to grow from seed. Just press the seed into the soil.

I had no idea that it had been a popular garden flower for hundreds of years. Over that time we have records of its presence in gardens.

In his book A Natural History of English Gardening 1650-1800 Mark Laird mentions the nasturtium.

He says in a particular flower garden “There were six pots of nasturtium [Tropaeolum] in 1691 on display as a florist’s flower.” A florist was someone who cultivated flowers to sell them later in the market.

These nasturtiums were in the ‘West Walk’, near the kitchen garden.

Dutch and Flemish Gardens

The Dutch and Flemish had introduced plants to England during this period.

Edward Hyams in his book English Cottage Gardens writes, “Dutch and Flemish horticulture was strongly felt [in the Middle Ages]; between 1550 and 1650 it added new vegetables to the English garden flora, as well as new flowers.”

Among the flowers was the nasturtium, which had come to Europe from Peru.

Laird says, “Double nasturtiums [Tropaeolum majus] came to England from Netherlands post 1686 from Peru.”

So indeed the nasturtium has flourished in our gardens for a long time.

Today we still grow them.

Renee’s Seeds in California offers sixteen varieties.

One of them ‘Buttercream’ is a favorite.

Here it is growing in a container outside my front door.

Nasturtium ‘Buttercream’

You can easily grow nasturiums in pots, borders, and under shrubs.

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Leaving My Garden after 33 Years

The last couple of weeks have provided me with all sorts of feelings.

We are selling our New England house after thirty-three years.

The land around our house, three quarers of an acre, has been my garden and has taught me so much.

I know people think the location is great. After all, we are only a block or so from the beach.

But it is the garden that I will miss.

The house, built in 1948, sits on a hill of New Hampshire ledge.

From the Beginning

Over many summers I would attack a different area, and create a special garden.

No surprise that today I have a white garden, a yellow garden, and a blue garden. Also, perennial beds and borders add wonderful color as well.

The plants I met along the way are too many to list. Some of them still enjoy a spot in the garden.

I must say that I learned gardening by doing. I saw that plants need soil, water, and sun in varying degrees to grow and prosper.

My back yard with my shed to the right.

No surprise that I lost many plants. That is how I learned.

Here is one of my favorite memories from the garden. Every summer the wrought iron table in the backyard would support a pot of ever flowering petunias. [below]

Petunias bloosom on this wrotught iron table in the backyard.

My garden was home to many treees, some decades old.

No surprise that in the fall if I would have leaves everywhere, including on the steps to the front door. [below]

Lately we have been sorting and packing.

Not easy, especially when it comes to anything related to the garden like garden tools.

My next garden adventure will be to create an outside patio of color at our shady condo. Gardening in containers will become my outside focus.

I take consolation in the thought that I have learned so much about gardening over these many years, but I have learned much about life as well.

No surprise that I met so many wonderful gardeners. I can truly see why people love gardening.

Local Newspaper Story

For a local story about this farewell to the garden, please check out the Seacoast Media story “Longtime garden writer Tom Mickey bids his garden goodbye.”

We come, we give, we live, we work, we enjoy, and we move on to the next advernture.

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Celia Thaxter’s Garden in Portsmouth

Nineteenth century poet and gardener Celia Thaxter (1835-1894) spent her summers on Appledore Island off the coast of New Hampshire.

There in the summer she planted a garden with heirloom Victorian flowers.

She records her garden experience in her wonderful book called An Island Garden. There are many colorful images of Celia and her garden including this one by Boston artist Childe Hassam. [Below]

For the past several years volunteers have worked on the island to create Celia’s garden.

They planted in the same spot where she gardened, following the plant list of fifty varieties from her book.

This summer was different.

The threat of the coronavirus made boat travel to the Island impossible.

So the same volunteers, with the support of the Shoals Marine Laboratory, built her garden at Prescott Park along the water in downtown Portsmouth. [Below]

Celia’s Garden at Prescott Park

You see three beds, each measuring 5′ by 15′ and planted with many of her flowers. The list includes cleomes, poppies, and zinnias.

It is a wonderful collection of annuals, biennials, and perennials. [Below]

Celia’s flowers,including a single dahlia at upper right corner

Rolling Green Nursery in nearby Greenland sells many of her flowers in a special collection under her name.

On the seacoast of New Hampshire everything related to Celia Thaxter is revered. Her garden at Prescott Park is no exception.

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