Plant Marketing Drives Garden Design

Plant marketing drives garden design.

Garden architects and garden designers know a limited number of plants when they approach a client.

Some designers tend to use the same plants and similar schemes in the landscape.

One reason for that could well be that nurseries and garden centers can provide only so many plants. Original cost, space for storing them, and their popularity dictate what plants a nursery will carry.

Since inventory is limited, marketing available plants becomes important for a nursery.

It is no surprise that the same plants appear in both the nursery and in the landscape over and over again.

The book The Genius of the Place:The English Landscape Garden 1620-1820 includes a number of readings about the history of the English garden.

The book’s editors John Dixon Hunt and Peter Willis include an article from The Spectator by Joseph Addison, dated June 25, 1712.

The passage from Addison’s article made it clear that a nurseryman’s available stock became integrated into the garden’s design.

That was also a time when nursery owners were often the landscape gardeners, or landscape designers.

Addison wrote, “But as our Modellers of Gardens have their Magazines of Plants to dispose of, it is natural for them to tear up all the Beautiful Plantations of Fruit Trees, and contrive a Plan that may most turn to their own Profit, in taking off their Evergreens, and the like Moveable Plants, with which their Shops are plentifully stocked.”

This was written  in 1712. Have things changed that much?

Profit from available stock is cheaper than ordering plants outside that inventory.

I love this illustration. It says it all. [below]

Joseph Addison, however,  loved the new natural look that was appearing in English gardens at that time.

He wrote, “You must know, Sir, that I look upon the Pleasure which we take in a Garden, as one of the most innocent Delights in humane Life.”

 

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Victorian Container Gardening

Victorian Container Gardening

Gardener Lucy M. Clark writes the following guest post on how the Victorian influence in gardening still lives on. 

 

Victorian estates paid a lot of importance to landscaping and container planting.

The Victorian Period was a time of vanity, culture, and high regard to social class. Back then it mattered that you were rich and had an estate with beautiful landscaping. Gardening was among the most well-loved leisure activities, including container planting.

If you want to venture into Victorian container planting, here are some tips.

Parlor plants were common decorative materials in the Victorian era.

A Brief History

For this topic, it’s important to note that plant life had become so much more diverse in that era. People would plant these delicate florals and rare species of plants in beautiful vases, jars, and pots. This type of gardening is known today as Victorian container planting. This practice turned gardening into an art form. They were using expensive brass jars, cement pots, and other unique containers for both indoor and outdoor plants.

Brass jars and carved vases were commonly used as planters.

Some of the more lavish Victorian homes would have greenhouses and solariums where their plants could thrive. However, since Victorians loved to decorate with rich, dark colors, and heavy embellishments, the indoor plants had to be tough to be able to survive the harsh conditions of a typical Victorian home. These included heliotropes, palms, jasmine, and ferns among many others. Victorian indoor plants were considered not just decorative materials but also a mark of one’s social class.

Parlor Plants

Parlor plants have a way of brightening up the room and making it feel more luxurious. As in Victorian homes, parlor plants go well with heavy home embellishments. You can choose from a wide array of parlor plants if you wish to incorporate one into your own home. Thankfully, we now have modern solutions to improving plant growing conditions indoors. Here are some parlor plants that were common in the Victorian era. Maybe you want to consider getting these too!

Sword Fern

Back in those times, ferns were used as decorative material in various containers. These included metal, wood, pottery, paper, and even gravestones. Because of pteridomania, the craze among gardeners for ferns, people had their own parlor plant ferns in lavish vases and pots.

Sword ferns can grow 3-4 foot fronds, which were truly a sight to see in that era. The now popular Boston fern was later discovered in 1984 by a Massachusetts florist.

 Sword ferns are a common parlor plant in the Victorian era.

Aspidistra

Hailed as a “cast iron” plant, the Aspidistra was favored by many Victorians because it didn’t require much maintenance. In fact, this plant can survive low light and neglect. Just give it some good soil to thrive. Occasionally the Aspidistra produces brown and purple flowers near its base and grows with large, glossy leaves with clumpy and corn-like features.

Palm

Another Victorian favorite was the Kentia parlor palm, which was pretty much a constant in Victorian photographs. The Kentia palm can grow up to 5-12 feet indoors and has lush, arching leaves. This structure makes it quite the visual in Victorian homes. The less light this type of palm receives, the more foliage it produces.

 The Kentia palm is a favorite parlor plant among Victorians.

Jerusalem Cherry

The Jerusalem Cherry parlor plant was given its name because of its popularity around Victorian holidays. It is a native to Peru and grows as a shrubby and bushy houseplant with white flowers that turn to red-orange berries. Unlike the three other parlor plants, the Jerusalem Cherry is much more high-maintenance. The plant requires high indoor humidity, as well as bright lights to support both structure and flowering. While its berries add a lot of color to a Victorian room, these are somewhat poisonous. Today’s florists and garden centers would replace these parlor plants with ornamental pepper.

Choosing Containers

Because it wouldn’t be Victorian container planting without beautiful containers, you may want to choose vintage ones that blend perfectly with luxurious, dark-colored Victorian rooms. Considering that you want these parlor plants to mimic the classic Victorian style, you can’t say no to vintage articles of furniture and decorative materials.

This specialty shop offers antique vase and brass jar copies that can be used for Victorian container planting.

Luckily for the classics-at-heart, you can get copies of Victorian vases and planters in specialty shops and garden stores. You can choose from a variety of classic designs and materials for the perfect containers that will match your room. You can also make good use of wooden planks or pallets to make your own vintage jardinieres. These are great for both indoor parlor plants and outdoor florals and shrubs.

Of course, nothing can match the charm and history of authentic Victorian plant containers. For the Victorian era lovers, you may want to check out your local antique store for some of these pieces.

Conclusion

It’s a comfort to know that a lot of people are still committed to preserving the Victorian culture, whether it be in fashion design, arts, or, in this case, gardening. With its expansive influence on modern society, the nineteenth century is truly a gift.

 

Hi there! I’m Lucy – founder of GardenAmbition.com and I’m a self-confessed garden fanatic. Gardening has always been a passion of mine and will always be my favorite pastime. Now that I am married and have one adorable son, I have the time to write and share my personal experiences with other garden enthusiasts.

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Early 1900s Advertising for White House Lawn Seed

Early 1900s Advertising for White House lawn seed

Since the White House landscape took on the design of the modern English Garden from its begining, it was no surprise that the lawn played an important part in the long history of the White House garden.

According to Marta McDowell’s book All the Presidents’ Gardens, during the Taft administration, the Oval Office was added to the West Wing, nudging Teddy Roosevelt’s tennis court farther out on the South Lawn.

The Michell Seed Company from Philadelphia supplied the lawn seed.

The fact that the White House used its grass seed became a message in Michell’s advertising.

In 1912, as McDowell notes, Michell’s promoted its grass seed with these words “On the White House Grounds in Washington, at all recent National and International Expositions…in the best known public parks, and finest estates.”

Michell’s often included a lawn on its catalog  cover. [below]

A 1904 ad for Michell’s Seed Company [thanks to Pinterest] 

Thus in both word and image the lawn took on an importance from the White House to the average American home to the country estate.

Like the English, early White House gardeners used sheep to control the height of the lawn.

Later a horse drawn mowing machine cut the grass.

Eventually fuel-powered lawn movers became the choice of the White House gardeners.

In 1935 the Frederick Law Olmsted firm from Boston prepared a landscape management plan at the request of the White House.

As Marta notes, in the plan the lawn continued its essential role in the design of the area both north and south of the White House.

 

 

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Plant Hunters Still Search for Exotics

Plant hunters still search for exotics.

Traveling around the world in search of plants for the home garden may seem like a dream job.

The plant however sometimes turns out to be more than just a plant.

Sarah Rose’s book For All the Tea in China: How England Stole the World’s Favorite Drink and Changed History tells the story of English plant hunter Robert Fortune (1812-1880).

She traces the  mid-nineteenth century journey of Fortune into China to bring back tea plants. Fortune hoped they would grow in India and thus compete with the Chinese tea market.

Kew Garden

Fortune visited Kew Garden in London, the center of botanical research for the “entire world” as she puts it. Rose writes: “Fortune steps up to a great greenhouse, the Palm House, gloriously situated on a hill.”

That reminded me that when visiting London a couple of years ago it was important that I see the Palm House at Kew. Here is my first view of it that sunny day. [below]

The Palm House, built from 1844-48, at Kew Garden in London to house plants collected abroad.

The size of this shiny structure overpowers you as you approach.  How impressive it must have been in the nineteenth century when greenhouses and conservatories were only available to the wealthy until eventually the price of glass fell.

Plant hunters, like Fortune, represented horticultural institutions such as Kew and the Royal Horticultural Society in their quest for the newest plant varieties for the English garden.

At Kew the plants would find a home in the new Palm House.

In many cases plants like the weigela which Fortune brought back from China in the 1840s eventually became part of the English garden palette.

Nineteenth century American seed companies and nurseries later listed the plant as a garden favorite, and so American gardeners would plant weigela as well.

Rose writes: “Fortune popularised a remarkable variety of flora in the wake of his Chinese travels.” His “discoveries” included the bleeding heart, the white wisteria, twelve species of rhododendron, and the chrysanthemum.

We now know that  when plants from other habitats become part of a new environment, there may be no natural predators.  The result is that such plants can overrun the local landscape.

The interior of the Palm House at Kew.

Rose writes, “Today there is only guarded enthusiasm for the mass globalization of indigenous plant life.”

Nonetheless, plant hunters like Fortune still search the world for exotic plants that will grow in the American garden.

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English Garden Inspired White House Landscape

English garden inspired White House landscape.

The garden fashion that our early Presidents admired was that of the English.

In her book All the Presidents’ Gardens author Marta McDowell tells the story of how various Presidents left their mark on the landscape at the White House.

Thomas Jefferson preferred the English romantic garden, according to McDowell.

She writes, “While it was not the first romantic garden plan in America – William Hamilton’s Woodlands predated it, for example – it was certainly on the leading edge.”

The elements that made us this design included  the simple carriage drive, underscoring Jefferson’s republican ideals of direct and open government.

She writes, “The thirty-foot-wide roadbed allowed two way traffic; the circular turnaround had a ninety-foot diameter.”

Jefferson offered a bit of formality and neoclassical design in the White House landscape.

English politician and writer Thomas Whatley’s book Observations on Modern Gardening (1770) had influenced Jefferson’s opinion about the landscape garden. Jefferson had seen several of the great gardens of England on his grand tour of the country with John Adams, all recommended by Whatley.

Jefferson loved the English garden.

McDowell writes, “A gently curving pedestrian walk invited strollers along the north perimeter of the property. On the south side of the house, two linear flower borders outlined a rectangle that framed the facade.”

Thus the early English design choice for the garden of the White House set the stage for what would become America’s most famous landscape.

 

 

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Defining the English Garden

Defining the English garden

The sweeping lawn of the English landscape garden developed in the 

Lancelot Capability Brown 

eighteenth century under the inspiration of gardener to the King Lancelot Capability Brown (1716-1783).

Tim Richardson writes in his book The Arcadian Friends: Inventing the English Landscape Garden, “The Brown brand resulted in a green monotony across England, and even across much of Europe and parts of America; it was primarily Brown’s example which inspired the nineteenth-century phenomenon of the ‘English garden’.”

So we have Brown to thank for the lawn which has long defined the English garden both in Europe and in America.

Today the term ‘English garden’ is full of so many meanings.

When we use words that have multiple meanings, we tend to be on a higher level of the ladder of abstraction because we are not clear.

Academic and Senator Samuel I. Hayakawa, in his book Language in Thought and Action, described what he called the ladder of abstraction, a concept used to illustrate how language and reasoning evolve from concrete to abstract.

Thus, for example, the more you want to confuse your audience, the more likely you are to use words that do not have a clear meaning.

You could say that such is the case with the expression ‘English garden’.  Because of its history it has so many meanings.

Which English garden do you mean?  From what period?

One thing we do know however is that the lawn has been an integral part of the English garden since the eighteenth century.

Here is Chatsworth, north of London, the home of the Duke and Duchess of Derbyshire. [below]

England’s Chatsworth 

Over the centuries several landscape gardeners provided its design, but it was Brown that installed the extensive lawn in the eighteenth century.

Today Chatsworth stands as one of his most famous English gardens, marked by his signature lawn.

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Victorian England Treasured US Rhododendron

Victorian England treasured US rhododendron.

Right now you see rhododendrons in bloom everywhere.

The native rhododendron has fascinated me for many years. I always look forward to its late May and early June blooms.

Here’s a view of my garden right now. [below]

A scene in my garden with two rhododendrons that are blooming.

Our native rhododendron, however, played a greater part in the English garden in the nineteenth century than our own.  At that time they were more popular in England than here in America.

Philadelphia nurseryman Thomas Meehan (1826-1901) in his magazine Gardener’s Monthly in the June issue of 1870 lamented the fact that Americans did not appreciate the rhododendron.

He wrote, “It has often been a source of wonder, that the idea that the most beautiful of all American ornamental plants – the Rhododendron – could not be grown in its native country, should ever prevail; yet so universal is this belief, that though persistent efforts have been made by enthusiast nurserymen, like Parsons of Flushing, and Hovey of Boston, to introduce it to public notice, and to show that they can be as well grown as any other plant, only a few yet realize the fact; and thousands of our readers do not know what a rhododendron is.”

Today we acknowledge the battle between native and exotic plant choice for the garden.  The issue is certainly not new.

Native plants, according to the nineteenth century American seed and nursery catalogs, were not as popular as ornamental plants from countries like China and Japan.  But first these plants, including native US varieties, had to appear in the English garden.

The same happened to the rhododendron.

Eventually, it assumed an important role in American gardens.

Frederick Law Olmsted used the rhododendron extensively in 1895 for his landscape design at the Biltmore Estate in North Carolina.

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Victorian Home Landscape Required Lawn

Victorian home landscape required lawn.

The lawn became an important part of the American home landscape in the nineteenth century.

The seed and nursery catalogs often featured a lawn in illustrations and offered the best method of laying out and cultivating a lawn.

Rochester, New York seedsman James Vick (1818-1882)  was no different. He often wrote about the lawn.

In his magazine Vick’s Illustrated Monthly in August of 1878 he referred to the lawn as a jewel, an emerald.

He said, “A well kept lawn, with a few beautiful trees and a belt or group or two of shrubbery on the border, needs but little other adornment. A few beds of foliage plants or flowers, or vases, are like diamonds set in emerald, and the latter, especially, impact a graceful elegance which nothing else can give. They are infinitely superior to the most costly statuary, which is better suited to the hall than the garden, and quite out of place in such simple, unpretentious places as are most of the private gardens of this country.”

This illustration of ‘Home Grounds’ appeared in his magazine in 1880. [below] Notice the lines of the flowing lawn.

Home Grounds. Vick’s Illustrated Monthly, 1880 [Courtesy of the Five Colleges Depository at the University of Massachusetts]

It was the homeower’s duty to provide the lawn because it alone was the important setting for the home.

In February of 1879 Vick wrote, “Those who do not make home beautiful and happy are morally or intellectually inferior, generally both, but not always.”

It was as if there were a moral imperative to cultivate a lawn to demonstrate a homeowner had taste.

A  customer from Nebraska wrote Mr. Vick in 1880 and asked, “What is the best Grass for lawns, and also the best ornamental and shade trees for lawns? If convenient, will you give the plan of a lawn?”

 Every Victorian home needed a lawn.

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Today Homeowners Face Two Lawn Options

Today homeowners face two lawn options.

Last year we celebrated the three hundredth birthday of the eighteenth century English landscape gardener Lancelot Capability Brown (1716-1783).

There were events throughout the year in his honor in various locations throughout England, including several at the landscapes he designed.

Brown gave the English garden its extensive lawn. 

Since America became eager to garden in all ways English, it was no surprise that the lawn would appear across America, beginning in earnest in the mid nineteenth century.

Today however we face a dilemma with the lawn.

In various parts of America droughts threaten cities and towns.

In that situation how can we continue to cultivate an extensive lawn?

The book Redesigning the American Lawn: A Search for Environmental Harmony gives us some insights.

It  includes a quote from Frederick Law Olmsted that seems to justify the lawn.  “For Olmsted, the front lawn of a house in a suburb unified the whole residential composition into one neighborhood, giving a sense of ampleness, greenness, and community.”

He pinpoints the purpose for the lawn quite clearly.

The authors F. Herbert Bormann, Diana Balmori, and Gordon T. Geballe, however, aware of the problems with the modern lawn, provide two kinds of lawn we need to consider: the industrial lawn and the freedom lawn.

The characteristics of the industrial lawn include gas-powered lawn mowers, chemicals to maintain the lawn and exclude any weeds, and, of course, regular watering.

The freedom lawn offers another way to look at the lawn.

Rather than a monoculture of grass, this lawn would allow clover and other plants to grow in the lawn. The lawn would be mowed regularly but by a lawn mower that does not demand gas.

Chemicals would be avoided.

Watering would be at a minimum.

Perhaps sections of the lawn would be replaced by beds of perennials or ornamental grasses.

The second approach to the lawn, the freedom lawn, certainly speaks to the need to conserve energy and water, and also decrease the burning of carbon in fossil fuel. 

The authors present a valid argument.

We homeowners, however, need to decide what route we will take with our lawns.

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England’s Landscape Garden Beginnings

England’s landscape garden beginnings

We owe the origin of the landscape garden in England at the start of the eighteenth century not to just one person.

It changed gardening forever because it gave a new form to landscape. But what inspired the idea in the first place?

Tim Richardson in his book The Arcadian Friends: Inventing the English Landscape Garden has thought about the beginnings of this English garden tradition.

He writes, “The landscape garden did not arise out of stately profession of Taste, as the Whigs would have us believe, but of an explosion of creativity.”

Thus it was no accident that poets, artists, and writers would be at the forefront of this landscape movement.  Poet Alexander Pope rose to become one of the pioneers of the landscape garden.

As Richardson points out, The Spectator essay [by Joseph Addison, dated June 25, 1712] is generally held to be the jumping off point for the English landscape garden.

The people who were stirring the ship that would bring this new vision of landscape to England wanted, as Richardson writes, “to carve a new face for Britain out of the soil itself.”

And so they did.

The garden, at least for England and America, has never been the same since.

The chief quality of the modern landscape garden design was its variety, the total of several features that would make up the landscape garden

We often simply refer to the difference in garden design before and after the early eighteenth century as the formal garden versus the natural look to the landscape.

Richardson writes, “Even more than concepts such as ‘naturalism’, ‘informality’ or ‘wilderness,’ or even the symbolic content of the design, it was variety which emerged as the most important structural element of the eighteenth-century landscape garden.”

It was a variety in the design which included soil, plants, stone, water, woodland areas, forests, and even farming that marked this new moment in gardening history.

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